An Easy Guide on How to Write Persuasive Web Content
If you have a website, the main goal is to be ranked number one. With that, you should improve your ranking, especially on dominant search engines. Remember that search engines are the most important way for consumers to find information online. Majority of search engine users start at the top of the list. They will not go over a handful of sites to get the information they desire.
If your website is not ranking at the top or even on the first page of the results page, you will miss out on site hits or traffic. This can potentially ruin your business. If you want to boost your sales, you have to concentrate on ranking. You need to employ SEO (Search Engine Optimization) strategies to be successful. There are many ways to improve your ranking, but you can start with the most important one – content.
Content is the number one driver of your search engine rankings. High-quality content created particularly for your intended reader will increase site traffic and eventually, improve your site’s relevance. After carefully choosing a keyword, it’s time you incorporate it in your writing. Here are some article creator tips on how to write persuasive web content:
Put the most important information first
Writing web content is different from writing a school paper. When writing a school paper, you have to explain the context, discuss it thoroughly and then draw your conclusion. For web content, you have to do the complete opposite – you go straight to the most important information before discussing it.
To put it simply, your readers will want to know the big picture first. Important information for readers should be offered in a simple statement. Otherwise, they will not linger.
Utilize familiar words
When writing, it’s not about sounding better than others or embellishing words. It’s about presenting familiar words, not fancy or scientific words. Readers will look for familiar words telling them that they’re in the right place. By using familiar words, readers do not need to think deeply.
Create content for lazy people
It’s important to create content, especially for readers who do not want to try to read. You need to make your copy easy to read by using short paragraphs – a maximum of four sentences. You should also use short sentences and skip fancy or unnecessary words. More importantly, address your readers directly by using “you.”
Make visual representation
You have to put emphasis on the visual appeal of your website because it will have an impact on the readability of your text. There are many ways to increase the visual appeal of your content. You can consider replacing text with videos or photographs. You can also break long headlines using a sub-headline or by using bullet points. More importantly, you can add credibility by featuring quotes from customers or experts.
When writing, do not treat readers like academics who love reading complicated texts. Keep things simple and readable. Forget about the fancy words and technical jargons. More importantly, write based on their needs, not yours. After publishing your content, do not forget to update it regularly to increase site relevance.